Copa Star Is One Of The Only Modernized Hospitals In Rio

After three years of construction, the Copa Star hospital is finally open in Rio de Janeiro. This luxury hospital is located in Copacabana in the bustling street of Figueiredo Magalhães. It is also conveniently within view of the world famous beach. In total, the structure was over 21,000 square meters of construction within 7 floors. If a random person on the street saw this hospital, they would probably think that it was a five star hotel. The entire hospital was designed for upper class Brazilians recover from their illnesses in peace and luxury.

One of the most unique things about this new hospital is that it is completely connected by an internal network. Doctors, nurses, patients and visitors my use their smartphones to connect to the central grid. Patients may use their smartphone to communicate with their doctors and nurses. There are also iPads provided to patients that do not have a device to use. They may also adjust the air conditioning, bed settings, television and more using the central control.

Prior to the construction of the hospital, patients would travel to Sao Paulo in order to received more modernized care. This was a massive project that required over 400 million Reales, which is around $128 million, was invested into the hospital. More Copa Star hospitals are in the works for other major cities in Brazil. Brasilia and Sao Paulo already have projects that have been started.

The interior of the hospital is decorated with high class modern art. 231 of the paintings withing the hospital are by the Japanese painter Yutaka. These oriental paintings are placed throughout all the corridors of Copa Star. The hospital is also painted using woody and citric tones, to give it a natural feel to it. The lighting is very limited so that it is not so straining like the harsh lighting of typical hospitals. View the design at RafArquitetura.Com

The accommodations of the hospital were designed to be just like five star hotels. The staff were also trained to act just as if they were servants in such a quality hotel. The patients will also be served world-class cuisine by the Swiss chef Steve Moreillon. The staff are made to be very understanding that complete comfort will aid the patient in their speedy recovery. There will be over 550 employees within the complex and this number includes the doctors.

The training of the support staff is very thorough and complex for a hospital. They ran two month intensive training boot camps to prepare the staff for emergencies. They had stretchers and dolls in order to act out many scenarios of emergency situations. They also are given strict guidelines on what types of clothes to wear, hairstyles to use and types of makeup that are permitted.

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Alexandre Gama: Creative Founder of Neogama

Alexandre Gama graduated from Fundação Armando Alvares Penteado in Advertising and Propaganda to start his career in writing in 1982. Gama became the most awarded writer in Brazil in the 1990’s. He was president of Young & Rubicam, but left to form his own company in 1999. Alexandre Gama’s company, Neogama, is one of the 20 largest advertising agencies in Brazil.

Neogama was the first advertising agency in Brazil to win a Lion and the Cannes Film Festival in the company’s first year. When Neogama joined the London branch of BBH in 2002, Neogama/BBH in the same year won the Cabore Prize and was the youngest company then, to win it. In 2016, Neogama went solo from BBH, and Gama’s focus was on the agency in Brazil. Since them, Neogama has continued to grow, becoming a powerhouse company.

Gama has won several awards throughout the years, the latest being in 2015 at Cannes. Alexandre Gama in 2006 became one of the 7 most important professionals in Brazilian advertising. In 2007, he was chosen as one of the three most notable advertisers in Brazil by importance among advertising professional peers. Gama is also the only Brazilian that was a part of the Global Creative Board, which is a group of six leaders from the Publicis Groupe Holding Company.


Roberto Santiago Contributing to Brazil’s Economy Through The Manaira Mall

When Roberto Santiago started working at Café Santa Rosa, no one would have thought that he would come to own some of the most successful businesses in Brazil. But, he always had a keen eye for business. Therefore, when he left this décor manufacturing company, he began his own cartonage company. His start was low. He would use cardboards and transform those into cartons. Then, he would sell the same to companies. He made some money and soon began investing in real estate.

Roberto Santiago started buying land and developing it and that is how the Manaira Shopping Mall came to be. He started building the Manaira mall in the year 1988. The mall was later launched in the year 1989. At the time, the mall was built on 12,000 square meter and had only 94 stores. But, with time, the mall started to expand. Read more articles on

In the year 1993, the first expansion of the company happened. This expansion was overseen by Maria and Carmen Raquel, who signed the architectural work. Three years later, there was a second expansion. This expansion saw the opening of two extension offices including Lojas Riachuelo and Lojas Maia.

With the 2002 expansion saw the extension of four more anchor stores and that did not stop there. In the year 2004, more floors were added to the garage building. The building that had only 4 floors, initially, was now a 6 floor building. The year 2005 was a big year for the mall. It saw the construction of more anchor stores. In addition, the more area was constructed, totaling to over 100,000 square meter constructed area. 2009 was also a great year as it marked the opening of Domus Hall. View more on Polemica Paraiba

The Domus Hall is the largest entertainment area in Joao Pessoa. When at full capacity, this hall can accommodate up to 14,000 people, that is, if 4,000 are seated and the rest standing. The Domus Hall is the epitome of entertainment for this mall. It is located on the rooftop of the building ad is mostly used to hold exhibitions, festivals, concerts and conferences.

The Gourmet was opened in the year 2014. This is where most people come to relax and have delicious cuisines. The Capital Steak House is located in this area. For those who enjoy their burgers and steak, you will without doubt love it at the Gourmet area. If not interested in steak, you can eat at Wayne’s.

Since the opening of the Manaira mall, Joao Pessoa has never been the same. The mall has created employment to hundreds of natives. Also, it has boosted the economy of the area by leading to an appraisal in the land surrounding it.

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An Investor For Life: Tim Armour

Warren Buffett, the reputable and trusted billionaire investor, was quoted as saying that he would be able to make higher returns by investing in the S&P 500 index rather than using a managed fund portfolio. While he may be right in a bull market, where returns tend to be high for all investments, Tim Armour, CEO of Capital Group, states that he will have no protection for his investments if the market takes a downturn.

There have often been debates about the passive or active natures of investments and how they affect returns that can be earned on investment portfolios. Armour says that the debate should not really be about passive versus active investments. There are really only two things that should be considered when trying to find the best investment portfolio for your retirement: management ownership and fund expenses. Using his knowledge of the markets and resources, Tim Armour has found that these funds will often outperform the markets over long periods of time, not just during bull markets or shorter periods of time that some investors like to use to show their returns. He says that if you are looking at a longer time frame, such as the time an individual begins an investment for retirement to the time they actually retire, you need to use a model that will be more consistent with that timeline.

Tim Armour has 34 years of investment and fund experience. Before being the CEO of Capital Group, he was an portfolio manager and an equity investment analyst. He currently holds Board positions at several different investment firms and is committed to staying up-to-date on new information that will help his funds outperform the market. Tim Armour graduated with his Bachelor’s degree in economics from Middlebury College in 1982, and he has been winning in the world of investments ever since.

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Alexandre Gama

Alexandre Gama is an entrepreneur who is based out of Rio de Janiero, Brazil. He earned his degree in Advertising and Communications from the prestigious Armando Alvares Pentad Foundation. He is the founder and the Chief Executive Officer of Neogama, a successful advertising firm in Brazil. He founded Neogama in 1999.

His advertising career began in 1982 while working for Standard Ogilvy & Mather. He was a copywriter and created written content for the firm. He became a copywriter and a creative director for the company DM9 in 1990. He became the most recognized copywriter in Brazil while working for this company. He was a shareholder and the Executive Creative Director for Almap BBDO as well as, the CEO of Young & Rubicam in 1996.

Mr. Gama is a pioneer and a trailblazer is the advertizing and communications industry.

He was the first Brazilian business executive to lead a global network of advertising an communication agencies. He was Global Chief Creative Officer of BBH, an agency based in Britain. He is an active member of the Publicis Groupe Global Creative Board.


Wen by Chaz: Seven Days of Glory

It goes without saying, but it will be said anyways that there are a lot of products out there when it comes to hair treatment. That is both a good thing and a bad thing. It is good because it gives customers the chance to have variety. As they say, variety is the spice of life. However, they can often get overwhelmed and they can have a difficult time picking out the one that is right for them. That is why they rely on reviewers like Emily McClure of to help them out. They know they are getting a review that is straight forward and to the point.

She does not waste the time of her readers and when she dives into a product, she is going to give it the respect and the time it deserves. That shows in her review of Wen by Chaz, which was created by Chaz Dean, For those that are interested in reading it, it can be found right here at this link: She really wrote a well-written review on it over the course of seven days and also included photos to go along with it. She wanted the reader to get the full perspective on Wen by Chaz.

She wrote about each and every single day she used the product for seven days. This way, readers would know exactly what is going on with this product. She also went out of her ways to include personal photos on Facebook of her hair and the progress it was making on her hair. That is the kind of commitment they get from Emily McClure of When the seven day experiment was done, a lot of people complimented her and they couldn’t help but notice the bounce and shine in her hair and also her step.

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The Great Strides Of Securus Technologies

Securus Technologies has been creating technologies to keep the people safe for many years, and they are the leader in the field. One of their newest technologies is the Video Visitations that the prisons and facilities across the nation are using with great success. This technology allows the inmates to visit with loved ones on the video, and they can see and hear them. It creates a safer atmosphere for everyone concerned.


One of the great ways that the company is showing the people what they can do is that they invited them to visit their complex in Dallas, TX. When they come there, they will receive a presentation and tour so that they can see what the latest technologies the company is working on. They will also be able to ask questions, and learn a lot about the company.


Securus Technologies is looking towards the future with great intentions. Their goal is to make the world a safer place for everyone. They work with both the civil and criminal sectors of justice with different techniques like videos, interviews and investigations. With over a million inmates that they deal with every year, they are coming up with newer technologies on a weekly basis. Their professional and dedicated staff is committed to doing expert work on a regular basis.



The Professional Achievements of Thought Leader and Management Specialist Lori Senecal

The Global CEO of Crispin Porter and Borgusky, Lori Senecal, has been leading and organizing talent to deliver advertising services in all nine international offices of CP+B. Owing to the executive qualities of Lori Senecal, the CP+B has been recognized by the Advertising Age as “Creative Innovators of the Year” in 2016. At CP+B, she is responsible for overseeing the global expansion and reach of CP+B. Senecal is known for instilling values of innovation in her work and embracing technology as a management specialist. Amongst many other skills, she has also developed skills for increasing global growth, planning strategic partnerships, forming new divisions in business, and organizing many blue-chip accounts.

Before being appointed as global CEO, Senecal had already proved her leadership and marketing skills at KBS, where she served as the Global Chairman and CEO. Moreover, she revolutionized the system of KBS from a domestic agency with only 250 employees to an international firm with global reach and more than 900 employees. Lori Senecal has worked with renowned advertising agency McCann-Erickson. She was appointed as the president of its New York establishment and managed the areas of account leadership, innovation, and strategic planning.

Soon after Lori Senecal began significantly contributing to the advertising and marketing field, many international forums started recognizing her for her leadership qualities. She has been awarded with the Quantum Leap Award for leadership and innovation at the AWNY Game Changer Awards event. Moreover, in 2014 Senecal was named as the Woman to Watch by Advertising Age. In the same year, Lori Senecal was appointed as the board member at MDC Partners. She has also been internationally acclaimed by Adweek’s Power List amongst many other leaders and executives in media, tech, and marketing.

One of the most accomplished management specialists, Lori Senecal is also a skilled public speaker. She was among the top speakers at the 3% Conference, which was a movement that attempted to increase the visibility of women as creative directors and carry out other leadership roles. The 3% Conference is held annually, and in this two-day conference, leaders from around the world are gathered under one roof. Other than the conference, many other events take place, like the Certification Program, the one-day Mini-Cons in different cities globally, and several other agency consulting programs. This movement has helped raise the concentration of women to up to 11% and has also provided guidance for promoting women’s creative talent and leadership to serve agencies across the globe. For more info, check out Lori’s Forbes profile.


Kim Dao Talks About Japan’s Lucky Bags

In a YouTube video Kim Dao talks about lucky bags, which are available only around New Years. When you buy ones of these bags you don’t actually know what exactly is inside as it is supposed to be a surprise.

This year Kim Dao got two lucky bags in order to show us what will be inside them. She says that each bag is 10,800 yen or roughly $100 and contains about $300 worth of items. The first bag she opens, by Cecil Mcbee, does contain one item that Kim Dao picked out, which is a dark blue coat. The other clothing in this lucky bag is a white summer dress, that came with a necklace, a large gray sweater, and a trench coat. The bag also contained a black top, a matching top and shorts, and a white sweater.

The other lucky bag that Kim Dao opens is from Wego. She says that there are 18 items in this bag and she knows what 10 of them are. This bag contains a backpack, a hoodie, a bag, a lettermen’s jacket, a skirt, and a jumpsuit. Other items included in the lucky bag that Kim Dao shows us are items like a skirt, gloves, another sweater, a scarf, and a “New York College” t-shirt.

One thing that Kim Dao says about these bags is that everything comes in one size, so if something doesn’t fit you’ll need to give it away.

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