Fabletics went from nothing to something big in just a few years

Fabletics was created as a one-stop shop for all athletic apparel. The company went from a few employees to a multi-million dollar apparel business. Continue reading to learn more about how an actress with no retail experience was able to turn her business idea into a multi-million dollar company.

In 2013, Don Ressler and Adam Goldenberg (founders of TechStyle Fashion Group) got together to work on adding athletic clothing to their lineup. At the time there were hardly any sports outfits for sale that were both comfortable and affordable. The selection of athletic attire for women consisted mostly of dull-colored shorts and shirts. A lot of women’s outfits at the time were overpriced.

Ressler and Goldenberry wanted to improve the selection of woman’s clothing but struggled to find the right business partner. That is where Kate Hudson makes an appearance. Hudson is the perfect candidate because she is friendly and regularly exercising. She knows the athletic apparel industry far too well not to be working for Fabletics.

Almost immediately after Kate Hudson joined the Fabletics team, she made some changes to the company to help improve the clothing inventory. She worked with budgets and outlined the perfect social media strategy to draw in more customers. Hudson helped design a lot of the new athletic attire that people wear now. She closely monitors sales numbers each week to see which clothing items are selling well and which ones need to be tweaked.

Several celebrities are not likely to use the products they endorse on a daily basis, but Kate Hudson running around the playground with her kids wearing Fabletics athletic attire is a no-brainer. Kate Hudson works hard for what she believes in. If she were not to be comfortable with a pair of shorts, you can bet that those shorts would not hit the market.

Kate Hudson is a famous actress. She is also the co-founder of Fabletics, an athletic company run by JustFab. Hudson was born in Los Angeles, California and raised in Colorado after her parents split. She was just 18 months old when her parents decided to go their own separate ways.

Hudson grew up with her mom and her mom’s boyfriend Kurt Russell. A majority of her family members are from Italy, and she was raised Jewish. She graduated from a college preparatory school in Santa Monica and then decided to pursue an acting career instead of attending more school.

JustFab Co-CEO Adam Goldenberg Past and Future

JustFab Inc. renamed itself TechStyle Fashion Group in an effort to emphasize the company’s technology portfolio. The company founded in 2006 changed their name to TechStyle in 2016. The company’s brands include Fabkids, Fabletics, FL2, and ShoeDazzle. Co-CEO Adam Goldenberg said he and Don Ressler wanted to change the way people shop giving them trendy fashion at a good value. The company has kept the original values, but transformed into a brand building platform driven by data personalization. Mr. Goldenberg said the new identity projects this image with “Fashion Avenue meets Silicon Valley.”

Mr. Adam Goldenberg said they have been building a business. This shows the JustFab and now TechSytle revenue that was expected to reach $650 million.

In an interview, Mr. Goldenberg was questioned about being in a special club after the company made their first $1 billion. His answer was they “never think of ourselves as a unicorn” he went on to say they do not sit in the office saying it’s “great to be a unicorn.” The company was one of only 14 in 2014 to reach $1 billion in revenues. He said some unicorns may be overvalued, while big ones are dinosaurs will die. Mr. Goldenberg said he would bet on the unicorn every time.

Read more: TechStyle CEO Adam Goldenberg Talking Name Change on CNBC

The internet El Segundo, California based retailer has brands like Kate Hudson’s athleasure line. The actress and her brother Oliver are backers, with Hudson’s yoga Fabletics. The company has ShoeDazzle brand that Kim Kardashian co-founded. Along with Kimora Lee Simmons who served as creative director.

The company believes have surpassed the usual e-commerce sites. They are bringing affordable fashion to millions of VIP members in ten countries. The company has made it possible for the average call to be answered within seconds and they have software to manage records that provide them with customer insights and they have built their membership structure to fit this model on onmogul.com. This gives them the insight to predict purchasing with a 95 percent accuracy level.

Mr. Adam Goldenberg the co-founder of Just Fabulous, Inc. serves also as the co-Chief Executive Officer. Adam Goldenberg is not new to founding companies, with one company he founded. In 1997, Gamers’ Alliance Inc. and served as President till it was acquired by Intermix Media Inc.

Learn more about Adam Goldenberg: http://vator.tv/news/2015-05-12-whats-it-like-to-be-a-unicorn

Amazon Helps Fabletics Do More

Since Fabletics first came on the market, they have been extremely successful. That is because their whole mission is to make sure that their customers have been taken care of. They provide high levels of great customer service and this gives them the chance to make sure that they are doing what they can to make things better. It has also allowed them the chance to make sure that they are doing things the right way for themselves. When it comes to Fabletics, they are able to get the most out of the customers and the customers are able to get the most out of the company.


Amazon has also had a similar mission. They have been able to provide the best customer service in the world to all of their customers and they have constantly pushed to make that a reality. They have worked hard to get where they are at and that has led them to the opportunity of being able to help many more people with the options that they have. When it comes to the opportunities that Amazon has provided for their companies that they have partnered up with, they are able to help more customers than most people are even able to realize. It is something that has given them the chance to make sure that they are doing things the right way.


For Fabletics, the most logical step was to team up with Amazon. They wanted to offer a chance to show off their products on a platform aside from their own website and their first choice was to use Amazon. The idea that they can use Amazon has also allowed them the chance to make sure that they are doing what they can and that they are providing people with all of the things that they can do. Amazon is going to allow Fabletics to offer their clothing more quickly to all of their customers.


Some people may think that now that they can get their clothes from Amazon and they don’t have to go to the Fabletics site that they don’t have to take the style quiz. This is not the case and is something that people will need to make sure that they are doing still. The style quiz will help them determine what clothes are going to work the best for them and for the personal style that they have.