Fabletics was created as a one-stop shop for all athletic apparel. The company went from a few employees to a multi-million dollar apparel business. Continue reading to learn more about how an actress with no retail experience was able to turn her business idea into a multi-million dollar company.
In 2013, Don Ressler and Adam Goldenberg (founders of TechStyle Fashion Group) got together to work on adding athletic clothing to their lineup. At the time there were hardly any sports outfits for sale that were both comfortable and affordable. The selection of athletic attire for women consisted mostly of dull-colored shorts and shirts. A lot of women’s outfits at the time were overpriced.
Ressler and Goldenberry wanted to improve the selection of woman’s clothing but struggled to find the right business partner. That is where Kate Hudson makes an appearance. Hudson is the perfect candidate because she is friendly and regularly exercising. She knows the athletic apparel industry far too well not to be working for Fabletics.
Almost immediately after Kate Hudson joined the Fabletics team, she made some changes to the company to help improve the clothing inventory. She worked with budgets and outlined the perfect social media strategy to draw in more customers. Hudson helped design a lot of the new athletic attire that people wear now. She closely monitors sales numbers each week to see which clothing items are selling well and which ones need to be tweaked.
Several celebrities are not likely to use the products they endorse on a daily basis, but Kate Hudson running around the playground with her kids wearing Fabletics athletic attire is a no-brainer. Kate Hudson works hard for what she believes in. If she were not to be comfortable with a pair of shorts, you can bet that those shorts would not hit the market.
Kate Hudson is a famous actress. She is also the co-founder of Fabletics, an athletic company run by JustFab. Hudson was born in Los Angeles, California and raised in Colorado after her parents split. She was just 18 months old when her parents decided to go their own separate ways.
Hudson grew up with her mom and her mom’s boyfriend Kurt Russell. A majority of her family members are from Italy, and she was raised Jewish. She graduated from a college preparatory school in Santa Monica and then decided to pursue an acting career instead of attending more school.