JustFab Inc. renamed itself TechStyle Fashion Group in an effort to emphasize the company’s technology portfolio. The company founded in 2006 changed their name to TechStyle in 2016. The company’s brands include Fabkids, Fabletics, FL2, and ShoeDazzle. Co-CEO Adam Goldenberg said he and Don Ressler wanted to change the way people shop giving them trendy fashion at a good value. The company has kept the original values, but transformed into a brand building platform driven by data personalization. Mr. Goldenberg said the new identity projects this image with “Fashion Avenue meets Silicon Valley.”
Mr. Adam Goldenberg said they have been building a business. This shows the JustFab and now TechSytle revenue that was expected to reach $650 million.
In an interview, Mr. Goldenberg was questioned about being in a special club after the company made their first $1 billion. His answer was they “never think of ourselves as a unicorn” he went on to say they do not sit in the office saying it’s “great to be a unicorn.” The company was one of only 14 in 2014 to reach $1 billion in revenues. He said some unicorns may be overvalued, while big ones are dinosaurs will die. Mr. Goldenberg said he would bet on the unicorn every time.
The internet El Segundo, California based retailer has brands like Kate Hudson’s athleasure line. The actress and her brother Oliver are backers, with Hudson’s yoga Fabletics. The company has ShoeDazzle brand that Kim Kardashian co-founded. Along with Kimora Lee Simmons who served as creative director.
The company believes have surpassed the usual e-commerce sites. They are bringing affordable fashion to millions of VIP members in ten countries. The company has made it possible for the average call to be answered within seconds and they have software to manage records that provide them with customer insights and they have built their membership structure to fit this model on onmogul.com. This gives them the insight to predict purchasing with a 95 percent accuracy level.
Mr. Adam Goldenberg the co-founder of Just Fabulous, Inc. serves also as the co-Chief Executive Officer. Adam Goldenberg is not new to founding companies, with one company he founded. In 1997, Gamers’ Alliance Inc. and served as President till it was acquired by Intermix Media Inc.
Learn more about Adam Goldenberg: http://vator.tv/news/2015-05-12-whats-it-like-to-be-a-unicorn