Alexandre Gama: Creative Founder of Neogama

Alexandre Gama graduated from Fundação Armando Alvares Penteado in Advertising and Propaganda to start his career in writing in 1982. Gama became the most awarded writer in Brazil in the 1990’s. He was president of Young & Rubicam, but left to form his own company in 1999. Alexandre Gama’s company, Neogama, is one of the 20 largest advertising agencies in Brazil.

Neogama was the first advertising agency in Brazil to win a Lion and the Cannes Film Festival in the company’s first year. When Neogama joined the London branch of BBH in 2002, Neogama/BBH in the same year won the Cabore Prize and was the youngest company then, to win it. In 2016, Neogama went solo from BBH, and Gama’s focus was on the agency in Brazil. Since them, Neogama has continued to grow, becoming a powerhouse company.

Gama has won several awards throughout the years, the latest being in 2015 at Cannes. Alexandre Gama in 2006 became one of the 7 most important professionals in Brazilian advertising. In 2007, he was chosen as one of the three most notable advertisers in Brazil by importance among advertising professional peers. Gama is also the only Brazilian that was a part of the Global Creative Board, which is a group of six leaders from the Publicis Groupe Holding Company.


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